Signage

As a retailer or retail employee who is soon to be certified to sell alcohol to customers, you can help to ensure that your workplace follows proper rules by understanding the rules for posting signage and other marketing material.

Post your liquor licence

The AGCO requires that licensed grocery stores, convenience stores and holders of a Wine Boutique Endorsement post their licence and any endorsement in a conspicuous (e.g., visible) place in the retail store or wine boutique. Be sure that you know where the liquor licence is posted, as an AGCO inspector may request that staff provide its location.

Sandy’s law - don’t drink when pregnant sign

All licensed retailers must display prominently and in a place that is visible to patrons, a sign warning customers that consuming alcohol during pregnancy can lead to fetal alcohol spectrum disorder (link to sign here). In the case of a retail store, the warning sign must be displayed in a location where liquor is purchased. This sign must be at least 8 by 10 inches in size, displayed in English and may also be displayed in French.

VQA wines sign

Retailers selling VQA Wines must also display at least one sign indicating that such VQA wines are available for sale.

Grocery + Convenience Only

Ontario Deposit Return Program (ODRP) signage

Starting on October 31, 2024, every convenience store licensee and grocery store licensee (if exempt from the requirement to accept empty containers and provide refunds until January 1, 2026 because the grocery store is within 5km of a Beer Store location) have an additional requirement to display a sign indicating the closest place or places where customers can return their empty containers.


1. A small ethnic grocery store in an urban centre who does not accept ODRP empty containers sells alcohol including VQA wine. How many signs must they post?





1. A convenience store on the way to cottage country only sells large-format beer. How many signs must they post?